More Than Beauty.
A Movement Born From
Passion & Purpose.
We didn't just open a studio — we built a sanctuary where every woman walks in ordinary and walks out extraordinary. From nails and lashes to bespoke perfumes and luxury gym wear, this is the story of ShowUp.
Where Every Detail
Is an Act of Devotion
"ShowUp was born from one unshakeable belief: that every woman deserves to feel like the most beautiful version of herself — not just on special occasions, but every single day."
Founded in 2024 in the heart of Pretoria, ShowUp Studio has grown from a passionate vision into a full-service luxury beauty atelier. We offer nails, lashes, facials, massage, makeup, brow artistry and waxing — alongside our curated range of luxury perfumes, glossy lip collections, lip glosses and high-performance gym wear. Every product, every service, every detail is chosen with intention.
A handpicked collection of designer and niche fragrances — from warm oud blends to light florals. Each scent curated to make you unforgettable. Available in-studio and for nationwide delivery.
Bold mattes, creamy satins and long-wear formulas in shades made for every skin tone. Our lip colour range is designed to complement your studio look and keep you polished all day.
High-shine, plumping lip glosses that give you that irresistible glass-lip look. Available in clear, nudes, pinks and bold tints — perfect for layering or wearing solo for effortless glam.
ShowUp-branded high-waist leggings, seamless sports bras and co-ord sets designed for women who want to show up — even at the gym. Premium stretch fabric, flattering cuts and luxe finishes.
Recognised across South Africa for excellence in nail artistry, brow design and lash craftsmanship. Our work speaks louder than any award could.
You are not just a booking — you are the reason we show up every day. Every service is tailored, every interaction intentional, every result extraordinary.
We never rush perfection. Each set, each stroke, each lash is applied with methodical care — because luxury is measured in details no one else bothers with.
From the perfumes we stock to the gym wear we design — luxury is not a price point, it is a standard. One we refuse to lower for any reason.
ShowUp was built by women, for women. From the studio chair to the gym floor — we curate everything you need to feel confident, seen and undeniably beautiful.
Online bookings, nationwide shipping on all products — perfumes, lip gloss, gym wear and more — because luxury should find you wherever you are in South Africa.
Artists. Visionaries.
Your Beauty Allies.
"Our team is our greatest asset. Every artist at ShowUp is hand-selected not just for their technical skill, but for their warmth, their passion, and their commitment to making you feel extraordinary — every single visit."
Each team member holds internationally recognised certifications and participates in continuous training to stay ahead of global beauty trends. Whether you're here for a nail set, a fragrance consultation or to shop our lip gloss range — you'll always be in expert hands.
